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A Snap-on
Franchisee sells tools and equipment directly to shop owners and
managers and professional service technicians who work in
automotive dealerships, body shops, independent repair shops,
marinas, airports-wherever cars, trucks, boats, and other
vehicles are repaired and maintained.
[
Because almost all technicians own their own tools, Snap-on
Franchisees provide a valuable and necessary service.]
They
keep customers up to date on new products and service ideas,
they handle warranty repair and replacement when necessary,
and they provide affordable programs for technicians to follow
to expand and develop their tools and their capabilities.
That
development is very important to technicians since their tools
and equipment define the amount and type of work they can
do. In order to grow, to make more money, they have to acquire
the tools to do the jobs they want to do.
Snap-on
Franchisees own their businesses, which includes a walk-in van,
an inventory of merchandise for sale, and accounts receivable.
They call on each customer once a week, selling tools or collecting
money from previous sales.
All of
this involves building personal relationships with customers-learning
about their goals, aspirations and needs-and working with
them to build the tool inventories and capabilities they need.
Every
day is different from the day before, and although they may
be seeing a lot of people they know well, there are always
interesting things happening, and new opportunities. Each
customer has long and short term goals, and with their Snap-on
Franchisee's help, they can get there. By understanding people
and helping them to find a way to realize their ambitions,
Snap-on Franchisees enjoy a unique opportunity in business relationships,
as they have for 80 years.
As a Franchisee's strategic partner, Snap-on teaches
the Franchisee to identify and exceed customers' expectations,
and to grow his or her business by capturing a greater and
increasing share of the market.
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