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About Snap-on

Since 1920, Snap-on has been the leader in the professional tool industry. Our products are universally recognised by professionals as the absolute highest quality available. Snap-on franchisees are in the enviable position of selling exclusive, premium products to their customers and carrying on a tradition of excellence.


The Industry Leader

Headquartered in Kenosha, Wisconsin, Snap-on is a leading global developer, manufacturer and marketer of tool and equipment solutions for professional tool users. We have more than 65,000 SKUs in our product line, operate in more than 130 countries and employ approximately 12,600 people worldwide. Our global franchise network consists of more than 4,500 franchisees that is still growing thanks to our proven business model.

Snap-on Incorporated is a $3.7 billion, S&P 500 Company with a product line that includes high-quality hand tools and tool storage solutions, diagnostic equipment information and management systems, and “under-car” shop implements like hydraulic lifts and tire changers. We serve technicians of all kinds:


Our Customers

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Our History

In 1920, Snap-on started with an idea that revolutionised professional tool sets across the industry. Joseph Johnson and William Seidemann pioneered the idea of taking five handles of different configurations and ten sockets of varying dimensions and fashioning them to “Snap-on” to each other interchangeably. The concept of “Five Do the Work of Fifty” was just the start of our relentless determination to be the best, providing practical, original and inventive solutions to the professionals we serve.


Snap-on Today

True to Our Values
After nearly a century of business, Snap-on has evolved into a modern company, but our dedication to innovation remains as strong as it was in 1920. Even today, our research never stops. Product development remains a top priority, and so does our loyalty to our customers. In fact, many of our products are a direct result of technician input. Our customers have learned to look to us to provide them with the exact solutions they need.

We never forget where we came from and why we do what we do. Our job is to deliver confidence to those performing work of consequence where second best is not an option. Year after year, we continue to give our customers the tools they need to succeed.


The Snap-on Difference

Today, the principal value-creating mechanism for Snap-on is our ability to understand work and to transform resulting insights into new and better solutions for customers. We do this by:

  1. Observing the work being done by the end-user in the workplace
  2. Applying those observations to conceive and create new ideas
  3. Taking raw materials into our plants and applying our engineering expertise to build new products
  4. Delivering those solutions directly into the hands of the end-user

This vertical integration and unique touch with customers in their place of work is what differentiates Snap-on from many other manufacturers.


Snap-on in the Future

From the beginning, we have made ourselves invaluable to our customers. Generations of professionals respect and trust our tools, and we continue to earn new business from professionals who recognize the sense of pride and dignity that comes with our products. Go into just about any professional shop and you'll see Snap-on tools and storage units proudly displayed. We have been driven by innovation since 1920, and innovation continues to fuel our future.


Our Legacy of Innovation

Snap-on has been an innovator since the beginning. For nearly a century, our iconic brand has represented a broad array of unique productivity solutions - tools, equipment, diagnostics, repair information and systems solutions. The professionals who make their living using Snap-on tools rely on us to keep providing what they need, and we will always deliver.

Whether it's our hand tools that perform under the most rigorous conditions, diagnostic equipment that is easy to use, or tool storage solutions that utilise every square inch of workspace, innovation is a quality found throughout our product line. Snap-on Incorporated and subsidiaries currently hold more than 2,300 active and pending patents worldwide. At Snap-on, there's no such thing as sitting still.